这部广告拍摄了日本都市街头的日常。镜头跟随着一位年轻人奔跑的路线移动，他正跑向不远处与他相约见面的女朋友。极度放慢的镜头把几秒钟的场景拉长为40秒，将我们的目光凝聚在不曾注意的普通人身上，或者还有他们的穿衣风格。配合着清醒而沙哑的女声画外音，你也会忍不住思考：“Why do we get dressed？（我们为何而穿衣？）”。在2013年启用了全新品牌宣传语“Life Wear（服适人生）”，并推出LifeWear系列服装后，优衣库在全球化发展中继续传播着自己的品牌理念。8月14日优衣库发布了第一支Life Wear全球广告片，片子看起来十足的文艺范儿。
every day we get dressed, but why? why do you get? do you just throw something on because your name teachers based on your mood? 好的，晚点，the weather can change the mood, just like an，do you ask yourself, can i pull this off? 哦，wifi 的人，我跟他说，what did you? why do you get trust? can i share change how you feel? one colors were listed for me. in other words, they can make you feel happy tea dress to protect yourself. something soft can make you feel secure. why do we get dressed? there's no one answer, but to make closed for life will keep asking. that's the signs of lifework.
