跑步,是一项男女老少都能做的运动,但不是每个人都能坚持的运动。在NIKE最新React系列跑鞋Choose Go(任我去跑)营销战役中,创意机构AKQA上海让NIKE携手QQ音乐,共同打造了一个跑步电台,由歌手李荣浩、运动员梁劲生等明星入驻,在跑步时打开QQ音乐跑步电台,不仅能够实时记录步数,还有明星实时语音陪跑和3D环绕音乐音效,体验明星陪跑、闯关游戏、剧情模拟的沉浸式乐趣。
running is not easy. that's why we listen to music to distract ourselves from the pain, but that's why we track our miles with in r c to seem motivated, which made us think, how can niki refresh the sport of running for a new generation in china? 我得we reimagine the rain experience when you,the most runners and stories that unveiled at each step in your strike. this is nike role plane run the moving power of music. the director, drama of story, time, the motivation from coaching brought together in audio getting serious. you visit, designed with nike coaches, musicians and celebrity athletes. each story are followed the pacing of an authentic training session. imagine running the same tired old streets with song writer. the wrong, how 跟我一起想象,一切都可以变成节拍。
你想一下,你脚下的人行道都变成了键盘,风吹动树枝,也可以是吉他solo。
你想一下,如果这条街都变成我们的乐团呢,听到了吗?
整条街都在为我们演奏,没有灵感跑跑就行了。
and rediscovering the inspiration can be around every corner. imagine running with rookie racer racer. 接下来要进入一个超好玩的游戏世界。
哦,怎么掉下来这么多金币,要不这是变形大厦吗?
哇,哦我最爱的游乐园六六六,小心他滚下来了啊,霸王龙的口水都喷过来了,真够用石头击倒霸王龙。
原来你是这样的,教练,太机智了,excited 加点想象力,跑步也像游戏一样好玩。
and realizing that rain itself can be as fun and liberating as a video game. imagine running with star sprinter, monkey and testing your willpower against distraction and offices, 考验来了,我们要经过美食街了,小心脚下的青蛙。
最新消息,有市民称,有不明飞行器出天哪,既然外星人也出现了,记住没有什么不开心,是跑一次步不能解决的。
imagine surpassing your own limits and realizing that imagination can open up the possibilities of every run.