这次Brief来自于欧派橱柜部,Brief本身已经自带了一个社会观察:中国家庭离婚率连年增长,个别省份高达63%。针对高离婚现象,欧派橱柜能为家做些什么?
关注中国家庭是欧派一直在做的事,去年做了 “共享爸爸” 关注家庭父爱缺失现象,这次又试图触及“高离婚率”现象,在家的一亩三分地里越挖越深。
但离婚的主题,触碰起来却不容易。
一来,离婚是别人的“家务事”,品牌作为“外人”,如何找到一个不被讨厌的立场来介入讨论?
二来,厨房再好,事实上也挽救不了已经破裂的婚姻。“离婚率高”和“厨房”之间如何架起合理的桥梁?
突破这两个问题,创意会自然而来。
我们的答案是:爱情已经消失的婚姻,抱歉,我们无能为力;但更多夫妻问题发生在离婚前,是婚姻生活中时常会被忽略的“爱情不在场”现象。“爱情不在场”导致了爱情变淡、消失。如果是这样的状况,那厨房确有用武之地。
就这么这么傻一个工商。
有点紧啊。
重新开始。
这两种结构是white gates,然后呢,code named was connected, physically told 可以摩托车,你的屁屁搞笑。
i think i saw that the woman, who is a girl like he together at the photo of position. that's a stormy edge. 你,but most of my musician has been since the night of her egg slow is the movement on the medical. 几楼马上过来,那边的所有的房间都好。
canadian standards are 这样子。
yeah, i have figured in midnight, midnight, midnight share in the hunt. it has been sexual, just amic scene, hat from bones. i see if mine are friends and get flag, 我们一起去搞那个的话,到时候怎么玩一架一架是因为啥?
对,乌克兰没关系,但是我我可以男的说那么多,他是那种意思啊。
air hat and autumn marketing. listen, it helps shopping guns in the armed classic. so i am focused, bomb fellow hands and so long 这三个都不如我的学校曾经说明什么事我不太理解理解。
是的。
as you can see this couple over here, living under the same roof, they don't talk to each other. they don't look at each other. they have nothing in common, even when they eat together. they don't even eat the same meal. is there a love in marriage like this? this marriage is like stephen hawkins parallel universe from the study when we came up with that marriage is an ancient system. it belongs in a museum, and then is my proposal. okay, there are no jackson. i'm sorry to announce, read me. then do we send out four groups? 我一般都来看宝贝,sorry, do you have the photograph? 肯定不知道谁。
呃习近平总书记听你讲的,把我们的我知道it's useful,我的心。
我来了,先来看看弹幕,你股票就会动动。
那那个股票。
我前三天二十三,this meeting is a june. people always expect love to do something. memorials like french cousin. and 别忘了那些homecourt,这是but make it really special。
you must practice every day. let's go home, my webs waiting for leader happiness.