我们的客户,开普敦旅游,向我们介绍了一个在线活动,也促进了开普敦意想不到的一面。所有的小社区,从来没有听说过什么地方和出土的宝石在旅行顾问,孤独星球,Expedia,甚至谷歌上都找不到。所以我们想,我们不能把所有人都送到开普敦,所以让我们把他们的Facebook个人资料发给他们。他们得到了一个虚拟的,量身定做的开普敦假期,让他们接触到了所有意想不到的地方,最后,一些幸运的赢家得以亲自体验他们Facebook个人资料的假期。
南非奥美公司为开普敦旅游业制作的数字广告,类别为:交通。
everyone knows kept on it has a flat mountain, some wineries, a few seagulls and lots of beautiful beaches outlines cats on tourism free trust to come up with the digital campaign, but also remains the unexpected side of category. all the small communities that need more tourist dollars and pounds, the neighborhood of places that compete found on trip, adviser, learning planets, experience, or even google. we had to find a way to discover all the unexpected stuff about catch up without sending them there. so we gotta, why not send the next best thing i, our idea, send your facebook profile to keep them. once people had signed up to send their facebook profiles to keep on, they could take it their own. one of the kind five day cats on holiday receive a unique boarding pass and just sit back and watch as their facebook profiles arrived in cape town and discovered new and unexpected places for them each day they receive their own personalized content in the time lines we shot over one hundred and fifty p o v videos. we wrote over four hundred first person, authentic status updates. we photographed over ten thousand p o v holiday snaps, and not only did they explore caps on through the eyes of their facebook, propose their facebook friends did too. some people actually thought they were really holiday. people even receive real gifts from the places they prove our visit, and a few lucky winners got to experience their facebook profile holiday for themselves. by the end of the campaign, thousands of potential terrorists had virtually explore category, but noticed in your ordinary internet search engine, glassy postcard account away. they got a personal tour that exposed them to small communities and hidden james and unexpected side of caves on they wouldn't have found in any other. the campaign is definitely helping table mountain receipt with highest volume of visitors in eighty three years. tourist numbers are up by four percent, and already next years. bookings are up by one hundred and eighteen percent. could most importantly, more terrorist dollars in pounds will now be spent in the places that most.