DeliveringTheUnassailableAdvantageCastrol2002MediaRecommendationDate:Sep14,2002*TheRoleofMediaForCastrolCASTROL’smediamoneyneedtobeinvestedaseffectivelyaspossibletoachievereturnsfromtheadvertisingaswellastocompetethedirectrivals,i.e.SHELL,MOBIL:-totherightpeople-attherighttime-intherightplace-atther