Jul.7,2002TotalCommunicationStrategyofSmartpaintMarketcircumstancesConsumeresearchProductanalysisTotalCommunicationstrategyCatalogProduct:“Smartpaint”“万室佳”Newtechnologyofpaint,enhancethegeneralindexofpaintsObjective:promotionfornewbrandlaunchProvisionallaunchtime:2003.8-2003.9Provisionalmajorcities: