*TheDisneyStoreJapan“DisneyMagicinTown…gettingmuch,muchclosertoYou”22April1999OgilvyOneworldwideJapan*AgendaWhereareweandwhy?-CurrentSituationWheredowewanttobe?-ObjectiveHowdowegetthere?-ProgramWheredowestart?-TestHowfarcanwego?-Benchmark*Whereareweandwhy?*KeyDiscoveriesMarket(category)Consumer(cate