万达项目经济测算分析世邦魏理仕商铺部二零一一年八月ExecutiveSummary报告摘要BeijingRetailMarket北京整体商业市场BaselineReview基础/地块分析MarketResearch市场研究CompetitionAnalysis竞争分析DemandAnalysis需求分析SWOTAnalysis项目SWOT分析MarketGapsAnalysis市场空白点分析OptimumPositioningandRetailTheming市场定位与商业主题DetermineOptimumMerchandiseMix商品组合建议ExecutiveSummary报告摘要Mark