品牌架构关系可选品牌模型公司支配品牌公司与品牌均等品牌支配公司AmericanExpress(cards)BMW(Motorcycles)Colgate(Totaltoothpaste)Disney(Films)GeneralElectric(appliances)IBM(Technology)L’Oreal(Cosmetics)Sony(Electronics)HolidayInn(CrownePlaza)AnheuserBusch=BudweiserCampbellSoup=GodivaChrsyler=JeepEsteeLauder=CliniqueKraft=MaxwellHouseP