AGENDA-BRANDCONTEXT-2018CNYCAMPAIGNKEYLEARNINGS-CNYLEARNINGS&2019STRATEGY-CREATIVEASSETS-COMMUNICATIONTASKS-TIMINGS2-BRANDCONTEXT-2018CNYCAMPAIGNKEYLEARNINGS-CNYLEARNINGS&2019STRATEGY-CREATIVEASSETS-COMMUNICATIONTASKS-TIMINGS35BRANDOBJECTIVES:●OWNMEANINGFULOCCASION●BRINGHIGHENERGYTOYOURSOCIALMOMENTS