P&GChinaWinterOlympicSocial-Commerce(In-store)ActivationByBluefocus2017.06.22Content3.Idea&Execution2.Strategicthinking1.BriefRecap3.Idea&Execution2.Strategicthinking1.BriefRecapContentBriefRecapBackground以2018年平昌冬奥会为主题,发起针对双十一/双旦/CNY前的线下商超的in-store营销活动,以吸引高质量互动并实行线下销售增长In-storetoolkit活动主题;消费者体验路径;线