2017.07.05VoiceisthemostdirectwaytoconnectwiththeworldTMALLGENIESTRATEGYLAUNCHCONCEPTPROPOSALMadeByHighteamINBEIJINGBreaktheroutineandbuildafutureintelligentlifestyleCONTENTSBasicPlanStrategyGuestexperienceLaunchStorylineCreativeDesignShowTimeInteractiveSigningceremonyEffectScenepresentationInformat