阿里巴巴于今日正式启动首个全球集团品牌形象战役“相信小的伟大”，该品牌形象战役由BBDO和Proximity中国团队一手打造。三条品牌视频包括一支主品牌视频和两支基于真实故事改编的短片，由以色列国宝级导演Eli Sverdlov执导，在南非和斯洛伐克取景，并在紧凑的2个月内完成了确认导演、拍摄、后期和送审的所有工作。
在主品牌视频里，故事以小人物的视角出发，捕捉了一系列赛场内外的场景和元素，层层推进，展示了着每一个细小本身的不凡和伟大，最后回归#相信小的伟大#的主题，举重若轻却又扣动人心。整支主品牌视频采用一系列普通小人物和小情节镜头的聚合，让我们看到并相信“小本身就同样伟大”，小人物本身就有无限种可能，由小到大，人人都在创造世界。
ninety nine percent of people think they are nobody, many seven percent of companies are small company, many two percent of countries are small countries. ninety five percent about this, or i know small can be calculated, but it cannot be more. so we have a different point of view. 啊，你希望we believed a small character has arrival power。
a small action can touch your millions of people, a small step forward game selling a small change can create a difference. a small corner 只能把你a small country story can inspire all humanity from snow。
准备is making a difference。
阿里巴巴国际，i will smile where to be the war, right? the olympic games giving every 你不是together during this game。
这不要脸耳机to the greatness of small。
