parental pressure is one of the leading causes of depression and suicidal tendencies among teams in india every hour a young life is lost because of this parents. put so much fashion on the kids about marks that it almost in the bottling up and mix the child, not communicate so much with the veteran, however, in february two thousand seventeen, a month before the annual exams, when pressure on the students is at its peak, marinda, a playful pacific beverage, step forward to give students a voice. the brand launch, release, the pressure a nationwide campaign to bring the issue out in the open. it all started with marinda urging students to write open letters to their as the letters poured in. the brand released the heart hitting digital film. get up 有那么美的声音，and it is taking a lot of courage, the lines to do so. please listen to me. it triggered a nationwide debate and outpouring of empathy, the brand, and did the unthinkable. it turned its eleven million bottles into media. authentic open letters appeared on all the bottles. marinda then underlined its commitment within action. the bottle cap, the camp became an iconic symbol of the movement and an instrument of social activism. and then on the opening day of india's biggest exams, two point seven five million stickers were released in the newspapers for parents to show their resolve. psychologists join the campaign to offer free advice online to parents and students. india connected with a message. consumer engagement went up eleven hundred percent over one hundred and ninety three media articles were covered, and the film was viewed thirty five million times in just one month, one point five seven million parents pledged to release the pressure, making marinda the most loved brand for teens and unlikely agent of change for millions of.
