everything starts on the sketch. so the sketch is the very beginning of the creative process. it's where people's ideas began to take shape and come along at candy images. we move the world with images. that's our goal. the fewer professionals at the getty images innovation lab are constantly thinking of new ideas to help create a professionals bring imagery into their world and into their work. and as part of that, the getting images pan concept is something that we believe it can make image search that are faster and easier for all of those professionals. the idea itself brings together three technologies. it's the smart band is the galaxy search, and is the sketch recognition. the image recognition area is still relatively new. so there's a lot of machine learning involved with this. so the more people draw, the more the computers learn from it as as the super simple you open it, so you pair your pen through good to switch up. you can join a favorite, and it basically recognized immediately. what you're drawn is the end of the approval, approval, and you can select the images you like, and it will be sent for. and it shows successful films from gaddy images. this just infuses everything even more where the hands on aspect of our now becomes directly connected. so we can short in the process again, then give you more freedom to brain storming hospital. it is a endless what i like about this is that we actually combine all the technologies into a really easy and simple user experience that taps into normal behavior. and. accountability to get the images, pen could revolutionize image search.