获奖信息: 戛纳狮 - A01组 创意实效类 入围奖
叙利亚危机带来“难民”等一系列社会问题。为了维护社会稳定,一些连锁超市发行了the good note代用券。
这些代用券可以来换取食品,药品,或者其他的产品。
and now to lebanon, which has absorbed the largest number of refugees from syria since the conflict began, with money and supplies running out, the situation is growing worse, forcing children to work in the streets of between level. and specifically, there is no real established system to deal these children. citizens used to have the money, then they lost trust in them, because someone puts to work by gangs who then bought cigarettes, drugs and even weapons. so the levin is stopped giving, leaving the rest of the children. the majority deprive the basic processes is, how do we get the trust and help again, the lebanese note can buy anything. so we introduced a new note that can only buy good things. the good notes it can only be standard will hire supermarkets across lebanon, and it's a favorite pharmacy on necessities and medicine to introduce their note to the lebanese. and we launched across that from communication campaign. our communication led to the good mouth that come the world's thread and partners began pouring in local bars, restaurants, cafes, baby shops, chocolate shops, bookshops and even along rulers are now selling good notes on ground. we educated the street children on the new note, and we're expanded to make sure even more children to get necessity with their good notes. we put the supermarket on the wheels by creating the good track. the initiative, residents across the floor on the world, half half of the home that took any agency leader issued by a supermarket. 这些代用券可以用来换取食品、药品或者其他。
with a good note, we got the lebanese together again and transform the supermarket chain into a social service network.