oreo has been a biscuit category leader for twenty years, but recently, more and more people are in love with this kids with different form factors. these are called business nex to protect its leadership. oreo decided to enter the growing this nac category, which is dominated by two popular rent, but we lacked a relevant this neck offering. so we forged the neural a product developed from the same core dna, but with a playful boat, i ship and a snacking spirit, a challenge to take on the giants to break through a truly disrupt and strategy is a while pocky and p joy used long stick format. then straight love stories to build their territory, we took them by surprise with a distinctive votile product shape stories of wonder. our idea make a boat tie and icon of playful imagination. we build stories around our boat type. we send it and visualized in entertaining forms. we draw the title. 我想想干什么去更加瞬间你就是一切精彩小心机。
the idea was rolled out in other medium. 退出bring into life，this new, more fun business neck with a disruptive communication strategy and a robust campaign. lunch orio made a real demand in the business next days. within three months, we not only exceeded all set targets, we also shut the very foundations of the kingdom that pocky and people we have dominated for over a decade with success in the rising business category. oreo has once again reestablished itself as the iconic biscuit brand and.
