the retail environment has been totally disrupted by digital, and the most important thing is personalization. people expect that these, those being able to do mass personalization on scale. that's the challenge, and it's simply impossible, even for our biggest deal is to hold all of the stock tools like sharing three safety allowed us to approach the retail experience tightly differently to customize our vehicles not only to the car and the trim level. but then to add accessories and really personalized their car down to the order form, turned as the most extensive range of vehicles in australia to be able to show the guest a vehicle that you not carrying in stock. because the distinct advantage over our competitors is also allowed our sales people to explain technologies previously almost impossible to explain in a normal six point cell that can go down to explaining through cat, the ancient technologies, cycling technologies. but also links the online experience to the install experience, which is a really big challenge for any retail. this is the best thing this been introduced in the matter industry since i started back forty every toilet deal, and now has a unique, in fact, many deals are asking us for more. we've seen an increase in cells, but we've also seen a dramatic increase in access results. most impressive thing is the response by august, consumers who are looking at the vehicle in a whole new way and engaging at a level that we've never been able to do, even on the whip is to read correlation in our family studies between those using showering frame sixty and the customer satisfaction. watching his surprise and to life in somebody's eyes as they come in and personalized, build their own vehicle and creates an emotional connection that previously was.
