荷兰邮政服务公司PostNL多年来一直在传递情感。打开uithethart.nu(这个名字的意思是“发自内心的”),我们使用智能语言过滤器,收集人们通过社交媒体分享的情感和感受。所有这些信息都被分为不同的类别,这使得在荷兰第一次可以实时了解人们的感受。
每当一条信息触动了神经,人们可以通过张贴心脏信号或回应来回应。这使得每天最好的信息浮到最上面。在竞选活动中,当天最好的信息收到了一批令人惊讶的真实邮件:所有的回复都被复制到真实的明信片上,这些明信片是由年度推特者、荷兰名人妮可莱特·范·达姆亲自递送的。
荷兰Greenberry为PostNL制作的数字广告,类别为:专业服务。
post in, there has been the number one service for delivering emotions for many years, even though receiving a postcard makes us feel special. we already share everything online, so we are sending fewer and fewer messages through the post. the question was, how can we make people who sharing everything online experience the power of actual male, every day people share millions of messages through social media. many of these messages are little important, but many of them really come from the hard. we introduced the website out of target dog new, using a smart language filter. we can lay all the emotions people share through social media. and now, for the first time, we are able to present a picture of half an environment, this feeling in real time. and this made very considerably on fridays, were excited from lunch time on word, because the weekend is coming and at night with your side and share that were missing someone, you can see all of these messages on auditor top new. if one of them touches a nerve with you, you can respond with a heart sign of my writing response. the best message of the day is rewarded with a surprise batch of real postcard delivered to the winners, death, dutch celebrity and twitter of the year. neglect on damn went out to deliver the responses in person. could more male photograph. yeah, it was right now. basically, okay. so what the video is, we're going to stick your morning. and well, then over two weeks, more than half a million messages were sent to the website, many thousands of visitors left response, and on twitter itself, the campaign also caused the star with tens of thousands of tweet sand responses. the campaign was so successful that the platform will be continued until the end of two thousand and twelve. there are full of us and blaming, yeah, they accept super love. she'll feel a bit of community again. again, it's cheaper. it's a shift of the hot architect groups that a percent can feel surprised people, even in the digital.