m6mobile是法国青少年手机的领导者之一。2012年,他们发起了一项宣传活动,描绘年轻一代能够通过移动运营商将自己的世界变成一个更好、更有趣、更娱乐的地方。
想法:如果我们真的让他们的世界变得更美好,不是很酷吗?使用Instagram,用户可以将他们觉得无聊、丑陋、悲伤、不酷的一切都拍下来,并提出你将如何改变、改进或增强它。然后,他们用标签分享给全世界,如果它不会摇滚。如果这个帖子流行起来,我们就让它发生!在接下来的2个月里,我们实现了M6手机迷的梦想,将最受欢迎的贡献带到了生活中。我们每周编写、制作和播出一集,保持整个活动的实时性,并与我们的粉丝紧密相连。
一个巨大的涂鸦涂鸦在墙上,一个很酷的滑板视频在雪上,一个喜剧,一个体育节目,一个僵尸电影,我们甚至派人去了月球。有时是真实的,有时是虚构的,但每次,粉丝都是内容的英雄。从一个传统的竞选信息中,我们想出了一个实时制作的酷内容,与我们的粉丝的日常关注紧密相连。
法国Blast Radius为M6手机制作的数字广告,类别包括:电子、技术。
m six mobile is one of the mobile leaders for teenagers in france in two thousand and twelve m six mobile launched a campaign depicting the younger generation being able to change their world into a better, funnier and more entertaining place, thanks to their mobile carrier. nice when they ask us how to promote this message on the web, someone said, i got an idea. let's create some banners. um, no, but someone else said, why not just make they were better for real, that sounds better. so we came up with, imagine the chief, the first real time campaign ever, a simple idea with things. agreement, take a photo of everything you find boring, ugly, sad on cool and propose how you would change it. improved, enhanced, then shirt with the world using the hashtag imaginary key. if the post becomes popular, we may get happen in the following two months. we made a drink of anxious mobile fans come through internet, the contributions that got the most lights during two months. we wrote, produced and broadcast one episode per week, keeping the campaign totally real time and connected to offenders. a giant profit depended on the world, a cool skateboard video on the snow comedy, a sports program, a zombie. maybe, and we even send someone to them on. sometimes it was for real, and sometimes it was fiction. but each time the fan was the hero of the content and indian, the contents produced was just as different as our fans are different episode episode. we created a big bus and reached further than just instagram as the fans themselves took the campaign onto twitter with loads of contribution. here, a few numbers, ninety five point five of positive comments, one thousand, two hundred and eighty three percent more stories generated on the page four hundred and fifty four percent more comments on the first one thousand four hundred and seventy six percent more shares. and finally, a c p v at zero point zero, fourteen years from a traditional campaign message, we came up with a real time production of cool contents, intimately linked to the real, everyday concern about fans. and we prove that your world can be better if you can.