在过去的三年里，雪碧一直在市场上安静到不存在的地步。我们的任务是使它恢复活力，作为一个没有废话的品牌-在严格审查的KSA。我们通过喜剧来做到这一点，创造了一个像我们的品牌一样令人耳目一新的平台。Sprite Minalakhir诞生了，一个5分钟的视频系列真实地讲述了生活。这些视频在YouTube、Minalakhir网站、Facebook页面和Twitter账户上播放。一旦Minalakhir推出，年轻的沙特人很快就开始关注我们的系列报道，他们讲述了他们日常社会斗争和生活中令人耳目一新的诚实观点。而且，由于沙特人在减少限制的情况下更愿意在网上表达自己，因此鼓励他们在我们的Facebook页面、Twitter帐户和Minalakhir网站上参与讨论。在每集节目中引入定制化的比赛被证明是一个巨大的成功。量身定制的问题旨在鼓励观众围绕某个主题参与和表达自己，或者只是通过与视频互动来寻找隐藏的奖品来获得乐趣。
我们在Facebook上的粉丝数量从最初的53人增加到了40万人，仅参加比赛就超过了6000人。这个节目从几乎被取消，到超过550万的浏览量…而且还在计数。
阿拉伯联合酋长国奥美为雪碧制作的数字广告，属于非酒精饮料。
we won't lie for the past three years. spring is present in the middle east as a new woman on a saturday beach. we decided to get back into the game and launch a campaign that will reflect some spread muscles. but how could we stay true to our dna, and no, pull shit, say it as it is friend that promotes refreshing on his troops in the love sense, 是the kingdom of saudi arabia。
knowing that our young talking audience represents seventy percent of the saudi population and spends a daily average of fifteen hours on the incident, we decided to use the only channel with minimal content filtering and to maximum self expression. we created a multi platform online ecosystem where southern youth striving to be heard could come and express their opinion. we started to engage daily with audience by sharing refreshingly honest truths by a facebook post competitions, tweets each. and our website. we also lost a short online comedy series with a daring view on saudi social struggles. these videos were broadcast weekly on all about social media channels. 喂喂喂，刚才那个下一点离拜拜拜拜。
we even spread our refreshing troops on the sprite camps around kazi. additionally, to make the message loud and clear, we decided to collaborate with saudi, the chocolate noise of saudi media channels. script, man, allah, her was officially born, but that's when the real challenge we face more problems than the american voting system did. the first few weeks were alarming. our sketches didn't shook the truth. and as a result, they received a lot of criticism from viewers who are not prepared for this kind of brutal honesty. but spread is not a quarter after a few videos, things started to turn around, and in a period of only eight weeks, we managed to turn most hitters into followers. we grew from only fifty three fans on our facebook page to around four hundred thousand fans, and the show went from almost getting to receiving over five point five million views and counting the spirit brands that had only two percent annual sales growth jumps to an incredible fifteen percent growth during the first half of the campaign. the minimum of phenomenon is only starting, and more saudis are joining the refreshingly honest way that is taking over their every day.
