今天社会上大多数人都犯了某种形式的罪。换言之，他们已经失去了对报应和惩罚的恐惧。这导致了社会的崩溃。
我们的挑战，是要让人们按照佛教的教义，害怕做错事的后果。这个想法是基于以下佛陀的话，由佛经记载。“如果一个人用一种不纯洁的思想说话或行动，痛苦就跟在他后面，就像车轮跟在牛蹄后面一样。”“一种简单但高效的视觉媒介；在科伦坡市，一辆牛车的轮子被固定在几辆车上。这一活动发生在卫塞节期间，这是一个纪念乔达摩佛诞生、觉悟和死亡的节日。
结果是惊人的。所有主要的电视台都报道了这一事件，因此全国人民都知道这次行动。此外，一个专门的Facebook页面引发了大量评论。其他几家媒体，包括主流媒体和非传统媒体也报道了这一事件，在斯里兰卡公众中引起了一场声势浩大的对话。
斯里兰卡萨奇和萨奇为佛教徒文化中心创作的环境广告，类别：其他。
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