gmail blue was part of the initial conception for gmail when it was launched at the time. the technology was simply not there. the culture of google really is a incorporate lunch out thinking to every project. it's taken as six years to develop the technology to achieve jim out of our major challenge was, how do we make this intimate, intuitive, realistic and organic in trying to bring email into the twenty first century, we are faced with a challenge. how do we completely redesign, and we create something more, keeping it exactly the same. the answer is gmail, blue. it, you quit gun, compose the bottom, composed blue, the world composed itself. blue ball face is blue underlying as i calling this blue as well. you write in the body of the email. the front comes up blue. you don't make a blue. it is blue. it is well, the little lines, neuron blue, when you go on to help is blue. it's gma only blue. well, we experimented with a lot of different college. they tried to orange, brown, brown, the disaster. he tried yellow. the inspiration of blue came from nature, ocean sky, blue whales, a blue that was remediation of nature, but better than what nature creative. gmail blue is a, it just opens a lot of doors that haven't been open before. i think the first thought that is in a country to end us. mine is, i can't believe i waited this month for this.