welcome to the georgian countryside, simple, traditional, timeless, for years. then constant to his one is successful business, offering small laws to farmers. then the banks that exercise on the big city, the capital of journalists. but here this rural runs at it off time, attracting customers. the challenge how to make a provincial bank popular in the big city without forgetting its rooms. the solution was to make that people want to believe it celebrate their own rural heritage. most philosophy. residents trace their roots back to different regions of georgia, which, with his own custom, to remind everyone this simple shirt with targeted the most personalized space on facebook profile pictures, which transformed this intimate form of self expression into means of spreading our message. we all come from the countryside, our communication on the banks facebook page allowed people to create using characters in their own image. users selected health south and facial features and dressed their characters and traditional a rural clothing. by setting these characters that their profile pictures, city residents proudly demonstrated their belonging to specific region. as a result, we engage the quarter of all george and facebook users one hundred and ten thousand of these were from the capital, almost one in ten of the population of the abilities, including the public figures and celebrities. more than fifty three thousand people change their profile pictures in the first two weeks of the campaign, facebook paid to the epic growth and activity, and then constantly. so its clients increased by twenty one percent in space, above all the policy not only accepted our rural sound, but celebrated it together with bank constantly.
