曾经难以捉摸、如今强势崛起的俄罗斯中产阶级仍然更喜欢大型、昂贵的汽车，这是其社会成功的明显证明。尽管他们中的大多数人迫切需要第二辆车，但我们的潜在客户实际上对我们的智能毫无兴趣。我们的目标是让最不情愿的消费者试驾Smart，把他们的心态从“Smart不是真的是一辆车”转变为Smart真正的信徒和倡导者。
由BBDO，俄罗斯为Smart制作的环境广告，属于汽车类。
smart presents the unexpected test arrive. moscow, the city of giant s u v is that registered traffic jams and despite solutions on an expanding market, we faced an unexpected problem. our core buyers, the strongly emerging russian middle class still prefer big, expensive cars and obvious proof of their social success. the challenge russians in need of a second car still choose another big car over the smart, as it's not a real car under such tough circumstances. our objective is a daring one to turn reluctant consumers into true believes solution. once you take a smart for a ride, your fall in love, is it our biggest opportunity was also our audiences, weakest point. they, because, and the problems i bring them during the weekend, shopping driver's park, wherever they see fit, illegally parked cars are promptly removed without notice. a terrible ordeal awaits the drivers, a big fine and an exorbitant hours long cabrio to achieve their cost at the peak of the driver's desperation. the smart team is jumped in, offering a free, unique opportunity to testify. the versatile, smart in the world's worst traffic. james, being there for them when they need the most, gave reluctant, condescending drivers a one hundred percent realistic experience of the very car that could have saved them from all the house. rose forty smarts, saved six hundred and twenty three carlos drivers during three days in eight shopping mall. news polls will speak up the stories generating over one hundred and fifty thousand dollars in anonymity and. four hundred safety drivers became real beliefs. smart is the car conversion rate seventy percent, spreading catalyst positive emotions around the smarts that saved the day of moscow. carlos smart, open your mind.
