如今，88个孩子中就有1个被诊断为自闭症。在过去的25年里，这个数字增加了17倍。然而，公众对孤独症的认识仍然很低。因为早期诊断可以带来很大的改变，所以人们必须了解自闭症的症状，以便他们能够寻求早期诊断/治疗。这项活动旨在通过说明自闭症的一些症状来回应人们日益增长的对自闭症的关注和意识。新加坡最大的孤独症意识组织，孤独症资源中心，想在世界自闭症月（每年4月举行）上强调这一症状：“对声音过敏”。为了传达这一信息，我们整合了多个网站上的搜索栏和现场横幅，以提供一个虚拟的演示，如何轻微的声音可以震耳欲聋的自闭症儿童。我们创造了一个世界上第一个横幅，它是通过用户与键盘的交互来激活的。我们开发了一个源代码，使我们能够跟踪字母输入搜索栏。这反过来又引发了下面横幅上的女孩的反应，显示出她似乎是如何被打字的轻声影响的。这项活动在六家合作网站上进行了直播，潜在观众达220万。它也受到了各电视台的关注，其中包括新加坡自闭症资源中心的主席丹尼斯·普瓦（Denise Phua），从而使公众更多地关注自闭症的原因。
新加坡BBDO为孤独症资源中心制作的数字广告，类别：公益，非政府组织。
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