蒙特利尔加拿大人队,曲棍球历史上最著名的球队,有一个最热情和死忠追随者在NHL。因此,在今年的斯坦利杯赛中,库尔斯-莱特与加拿大MEC和蒙特利尔DRAFTFCB合作,创造了一个名为“格拉斯河畔的行动”或“冰面上的行动”的互动户外体验,让球迷们更加接近比赛。
他们的240名粉丝在蒙特利尔的“最难拍摄的”数字电影“的拍摄平台。每一次,镜头的力度和速度都会触发一个特定的3D动画,出现在45英尺高清的LED视频墙上。举个例子,如果冰球被打得够重以至于进了一个球,那么就会出现一个动画,展示了冰天雪地的场面,以及贝尔中心和蒙特利尔加拿大人更衣室的三维模型。一切都是为了重现和模拟普通球迷进球的体验。激活包括一个定制的iPad应用程序来控制事件的流程。它与社交分享技术同步,因此玩家可以在各自的网络上发布自己的体验。该平台包括一个包含红外传感器和微型控制器的冰球轨道,可以将球迷的射门从微秒转换为公里/小时。
加拿大FCB为Coors制作的环境广告,类别包括:酒精饮料。
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