the samsung galaxy s four was about to revenge the handset market of phone so highly respect that it would reinvent how we communicate in the. it was the next big thing and smart phone technology. the only problem was coming from us. and i kinda sounded like both. we decided the best way to launch the galaxy s, or course they get our fans to launch it for us. so we save them from lining up outside the store and got them to lie on. fans joined the smart phone line from facebook and twitter every day for the two weeks leading up to the launch. we gave them features of the s four to promote through the social media network. the more their friends like reposted, retweeted, commented and share these features, the further upper line may moved to get the first s four in the country, or they had to do was get to the front of line. the smart phone line was broadcast live to a massive electronic board, turning the virtual queue into a real world line. the advertise moved and reacted like a normal line word at night. they would go on the blankets and into sleeping bags. and when a rain, they put up umbrella. what happens is not telling my friends and family that have britain's samsung phones. and every time i do a little speech bubble pop. sam, people coming down, and i t s, we can actually see what i'm talking about. the more i share and causes right up to the front of the line. as a result, twelve thousand people killed for two weeks. facebook, eighty five thousand stories to over three million people, which had an organization of over fifteen million people since the galaxy years for launched market share of the premium smartphone market has grown by twelve percent. instead of leaving our biggest fans waiting outside a store for days, we turn them into our media channel and prove that the galaxy is for really, is the next big thing in.