secretaries are brazilian cooperative financial institution. it's like a bank, but ready to cooperate with you. even on valentine's, the activates secretaries credit card during this period, and to increase brand interaction on the web, secretary launched an app that cooperated to solve a big valentine's problem. how to choose the right, the app allowed the creation of a vague promotion with the beloved one's profile, giving him or her many prize options to choose from. and so revealing what they gift that we love. one wanted with a simple action in less than one point five thousand dollars invested. she clearly reached a spontaneous media with more than sixty blog reactions, thirty five percent growth in facebook fans, and more than five million people impacted, and of course, cooperated to a happier valentine's day to.