工业化国家的儿童吃太多的快餐和糖果。结果是：糖尿病和肥胖。为了改变这一现状，FYFFES发起了一项全球运动：“2013年香蕉漫画周”。在与著名的卡尔森漫画公司的合作下，漫画英雄“FYFE”诞生了——一个通过吃香蕉变成超级英雄的男孩。这是第一次，在创新的激光印刷技术的帮助下，六个不同的漫画印刷在香蕉皮上。“2013年香蕉漫画周”在9个国家和每个学校都取得了巨大成功，让孩子们和家长们相信香蕉是多么美味和强大。
丹妮尔·德尔内罗
德国Serviceplan为Fyffes制作的直接广告，类别包括：公益、非政府组织。
children in industrialized nations are reading an increasing amount of fast food and sweets. so it's unsurprising that the number of overweight children is rising by twelve percent each year, a consequences, cardiovascular disease and diabetes. that is why we implemented economic weeks in nine countries in spring, two thousand and thirteen four fights, the world's oldest friend, in conjunction with column for lag, the publisher of timon, stroppy peanuts, spiro pantai, oh, and other world's famous comics to appearance. we developed the world's first banana comics, which aimed to show children just how much power is packed. the hero of the violent economics is five, a completely normal boy who turns into a super hero through the power of bananas. five heroic deeds are printed onto banana skins using an innovative laser printing technique for a whole week five distributive banana is printed with comic stripes free of charge in kindergartens and schools worldwide. every day there was a new adventure on the bananas so that the kids simply couldn't wait for their daily portion of fruit. and most importantly, morgan, eleven thousand children, understood five message that, but none is our healthy palefaced and fun. and that they make you feel better about your self.
