美国作家丹·布朗最近访问了阿姆斯特丹，宣传他的新畅销书《地狱》。在线零售商博尔网相信有可能在网上创造更亲密的体验，因此邀请丹·布朗参加他职业生涯中的第一次网上签约环节。达芬奇密码的作者同意立即参加这次独家签名会议。
在一次聊天过程中，一组被选中的人可以一次一个地和作者聊天，并要求他签署一份《地狱》的副本。当时有一本特别的限量版的书。
布鲁塞尔广告公司DDB想出了这个在线签约会议的想法博尔网已经在安特卫普书展上成功地使用了它。在这次活动中，博尔网顾客可以在与畅销书作者的聊天中签名，包括jeroenmeus和lucdeflo。这次促销活动首次让网上购物有了亲密感。这是一个成功，所以网上签约会议现在也在荷兰举行。
荷兰DDB为博尔网，属于娱乐、休闲。
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