then injuries is a colourful and playful brand, which cares about the environment and takes real actions against global warming. at this time, they want to create a lasting city wide behavior change on reducing apology in new york city. but why in new york because new york is among the twenty most smoggiest large of an areas in america and the closest magazines to vermont will then injuries, ice creams come from and then. and jerry just counted their cow suffering that smoking. most evolution is originated from vehicles, and it's usually highly toxic to humans and cows and can cause severe sickness. this hazy, gray full, literally d saturate the city itself. that's why benny jerry introduces the color of new york city campaign by creating buzz around the campaign. benny jerry turns google street view to black and white. the symbolizes visually the dramatic effects that has described smog in new york, clicking on the pop up message users will be directed to the color up new york city microsite. but they can find more information about the campaign and will meet with the benefits if you buy share program in order to reduce fuel emission, then injuries encourages people to use a newly installed roller cows to black share system around the city. instead of taking a cab, customers can simply rent out a bike by registering in the system with their credit card details. then in juries places unique code inside of their special edition ice cream boxes, which means thirty minutes free ride on the blights as a positive reinforcement riders after every ten kilometers fighting will receive an equipment on their phones that they can exchange for a free ice cream. the g p s system will track each bicycle stuff and will colour up google straight. you again, people can follow the process on digital fitty lights too, which placed all over the, with the help of the roller coast to smart phone up on facebook. writers can share the route that they just called it up, and let's colour up new york and our planet together.
