when you are young, you feel death is something that only affects old people. but the truth is, this year paper snowed jab decided to talk about this recurring issue in the first step, in collaboration with the artist candy jank. we choose to let the same young people express their dreams, their projects, they are fantasies when exposed to the simple. but before i die, i want, but also to express themselves on social networks in music with a desire application. before i die, i or before i die. i want, i wonder my real dog come became the social wall of all those contributions with a central message. let's meet again in six days to find out how we can achieve all of a week later, we revealed the campaign's core message every single year, more than a thousand five hundred young people don't get to fulfill their dreams because of drink driving. so to get home safe, make sure you choose a sober driver. young people instantly realized what you can see the kevin fishing their mouths as soon as the campaign was launched, present blocks talked about it instantly. the french t v networks widely covered the issue before the only the first forty eight hours have only media with the trending on twitter in france, with thirteen thousand eight hundred and twenty seven tweets using the hash debt, twenty seven thousand contributions were posted on the website. a thousand schools took part in the campaign by using the boards made available to them all of this without a single euro invested in the media.