brussels airlines wanted to promote its low price flight to the front. they wanted to reach the french speaking belgians, forty percent of the french speaking belgians watch tv programs broadcast in france, rather than those broadcast and belt. when you miss an episode of your favorite tv program on french tv, you can watch it later online. easy, but only if you do live in the problem, because belgium get this, this, and even more of this. so that's the part where we came in. we use the blood content videos as our medium, and told the belgians to go where the content is available. flights are france from seventeen, nine years when they click through the values could directly booked their flights. the, the blocked content banners reached the click through rates of fourteen point fifty eight percent, which is almost one hundred times better than a traditional banner campaign. so go where the content is available. fly brussels airlines. 我们嗯嗯。