all particular is a brazilian brands specializing in beauty products and perfumes, and it's the sponsor of the movie, real economy to be launched later on in two thousand and fourteen. that follows the series from parish of them and new york. i love you, but we decided to go beyond the simple sponsorship, like the movie. we also wanted to seek that the essence of the city of the traditional. we created a perfume with the essence of the city, something never done before. and for that, we asked to the help of those who better understand the subject, the locals from religion reminded about things that are spared, that it might be easier. that is that i got to do so they're gone opportunity, career and the career has present fragrancy hill at lama. we started asking for inspiration. locals could send photos of what they believe is the essence of real business. another then consumers went after the sessions showed by the locals in different places of the city, and they capture the soul of these places. and innovative technology allow the capture of older, smaller molecules from the air. this air passes through a filter that lately will provide a fragrant formula, and the frequencies were also introduced to a representative group of locals that could suggest different combinations of frequencies to the perfumes. finally, the fragrances created by the particular were open to the public opinion at particularly of stores, and all over the city. at the end, we have the essence of real made from the beginning to the end by those who love the city or particular beauty is what we do.