we are bike up the first retailer of organic food in france for more than twenty five years. we have been fighting for a greener in more responsible world to talk about our commitments. we had to do a campaign that wouldn't between our the idea, the most equal friendly campaign ever now, by rethinking every single production detail from scratch, we use bicycles and location slapped in ecologies eight local organic food and recycled out rush. but really, that the little we had to go further than anything already imagined. we shut the prince with a pinhole camera. it's a simple wooden box. the light passes through all, and in prince damage inside on photographic paper, depending on the weather, the results were unpredictable. we developed the photos inside with products with systematically recycled talk lines and logos were painted directly onto the prince with vegetable paint. no fourth shop, no retouch. at the end of the day, a new print was completed. the boasts were printed twenty five percent smaller, then transformed into bags. the films were shocked with hand wound cameras edited by hand and ever post produced this case study is no exception. we explain the whole campaign on a lightweight, interactive website made of characters in architecture. only. it mainly weighs three magazines, but it wasn't enough which generated the electricity with the bike, made a computer and wouldn't create hosted the website on a green server. recorded the music in one tag and a bio cup employee made the french. we announced the campaign on twitter without actually writing a single tweet by simply retweeting all tweets in specific order. we created our own story for the first time, recycling was applied to social networks. overall, it generated more than thirty million impressions. in the end, our campaign consumed five point nine tons of you, too, almost three times less than if we produced it, as usual from our communication will be even more responsible.
