kick up the things chocolate bar was about to launch in colombia, and our goal was to bring to have a great concept to a massive audience. we need an idea that you create a conversation around, have a great and get people. he talked about kidnap and idea that would make the needs put first. we need to find a powerful vehicle to convince the concept, and we found it in the least likely places advertising. we realized that there are people who never take breaks the models in other brands will involve the advertising. this game idea the day advertisers had a break. our idea was to negotiate with each of these baby's grounds. so let us give their models of brain. we contacted the original models and photographers of each mobile to remake the exactly add, just with one simple difference. the model we were all taking a break with a kick, cat ball. the actual starting transparency language for guitar cities, public transportation system, where millions of people, community and the primary media investigations is billboards next to the new board. a dispenser with kitchen have read like the model in this build board. you too, could have a break. take one. we launched the p r campaign through social media influences to spread the work, getting people to talk about the billboards and shadow with friends. the brands with the largest investment got on board and gave their models a break with kid cats giving us huge exposure. but on the social media as well. the idea about three trees on social and traditional media channels. but most importantly, we got people to talk about, kick at and have a great concert by the first couple of weeks. we had more than two million impressions, thousands of interactions through twitter and facebook. our engagement and founders increased by twenty percent.
