我们的任务是提高人们对一种完全不知名的能量饮料的认识。在一个月内，几乎每个人都知道他们的存在。为此，我们制作了5个单独的YouTube视频，每周上传一次，为期5周。所有这些视频都包含了我们能想到的最好的喜剧，在日常生活中，比如童年事件、婚礼、巴尔干美食、男女成见等等……这些视频立刻大受欢迎，获得了超过100万次的浏览量，平均每个视频的浏览量超过20万次。有成千上万的社交媒体参与，媒体的免费公关报道，所有这些都不用花一分钱在广告或媒体购买上。
由马其顿1on1机构为蒙扎制作的数字广告，类别为：非酒精饮料。
we got the task of raising awareness, promotion, a completely unknown brand of energy drink. and one month we had over one million views and thirty seven percent reach of the complete eighteen to thirty four population, plus we gain forty thousand euros with a free advertising time, our media budget zero. wanna know how we made five separate utian videos uploaded once a week for a period of five weeks, all of them containing the best comedy or writers to come up with on every day, positive subjects like tilted events. weddings, blocking could be men and women stereotypes and so on. each video was about ten minutes long with the product inside all the time, and of course, often reference from the committee, and we hired at the host. the videos were an instant hit, gaining more than one million views, or over two hundred thousand views per video, on average, with thousands of social media engagement and free of charge p r coverage from the media. all done would not a single bank spent on any type of advertising or media buying a study. we did joe that ten at the top twenty. massachusetts, shared each of the five videos completely by around. well, so we had to pay for that kind of attention. what would it call one million views on youtube came to the google display network thirty three thousand years ago, fifty pr releases five thousand euros. that is nearly forty thousand euros with a raise brand awareness, caned with zero euros print on any kind of bad, simply enough. but he was in a good old, great survey content in order to show the massive impact we were closely examined. one of the videos, according to youtube analytics, it has two hundred fifty thousand views, two hundred thirty one thousand of them compromised onion, not that at all, but things. there are a bit more interesting when we look at our k d m l eighteen thirty four, the last master, donny intensive shows that there are four hundred eighty thousand people living in that particular range. how many of them saw the video, one hundred eighty thousand or thirty seven percent of the whole eighteen to thirty four population? only that video alone has over one point five million minutes watched overall, with a flagging fifty five percent retention rate from beginning to m that's one point five million minutes of great laughs, positive reinforcement and direct eye contact with our product among the energy so far, anonymous. but now, one of the most sought after brands of energy drinks in the country, the client paid only for the production cost, and is now overjoyed with forty thousand euros with the free. now we have the problem of convincing them to do the traditional add. well, we were seriously for it. dam, you find writers.
