chronic operative is a small coffee shop in the center of moscow. it made business includes coffee to go sales, roasting beans and selling monthly coffee subscriptions. that means delivering packages of coffee from new plantations. this is where a huge business potential rests objective to claim seven percent of the specialty coffee market in russia. how by attracting the new audience, shifting beyond niche coffee enthusiasts, the maximum media, by in cases when the budget is minimal, this is only possible with the help of new media. anonymous tour network is one of them inside legal product on the illegal internet. playing on the stereotype. good coffee is like a drug. we launched the stylish campaign and a store selling the first legal product on the doctor. this strategy would based on a surprise effect and an association with black market culture announcement, times appropriate floggings, videos and music were written by active underground, dark web users. everything was orchestrated to initiate the discussion immediately. the starting point, i said, i'm a torrent network where anyone can buy coffee with bitcoins and visit the location of the dash. the coffee shop itself. on october twenty four twenty p m sharp, the first post in publication, appeared on the well known website, v c, that group at the same time fanners with a link to the site, appeared on such dark web form as runyan gramp r two d two and amber road. the ends justified from the dark web that appeared immediately, and more than three hundred opinion leaders wrote about a new trading platform on the ford network in their news, beats on the first day the audience reach was one point five million people. the next day we found ourselves in the news on russian media platforms. we became well known all around the world in a week as international publications completed the implementation of the campaign. the results succeeded all of our expectations more than one hundred and eighteen mass media entities around the world, and massive bus on social networks. one million dollars in p r for the first time, the whole world talked about us. but most importantly, we showed how the jackson exists for more than illegal products.
