由于知道每位艺术总监都收到了数百张摄影师的明信片,而且几乎每一张明信片最终都会被扔掉,因此,加拿大哈瓦斯环球公司(Havas Worldwide Canada)制作了全球首个Instagram宣传片——与Aric合作。这个想法始于阿里奇列出了他最优秀的30位艺术总监的名单。他梳理了他们的Instagram订阅源,选出了一张标志性的照片。利用照片的灵感,阿里克拍摄了第二张照片,补充了主题。这两张照片随后被发布到阿里克的feed@aricphotography上,每一位艺术总监都被贴上了标签,并附上了要求合作的说明。
加拿大哈瓦斯为Aric Guite摄影制作的数字广告,类别包括:电子、技术。
我们的嗯零七零七年。
introducing collab with oracle, here's how it worked. we made a list of the top. if the architects that architects always wanted to work with, then we come to their personal instagram bees recharge characters that we select one economic photo using that photo is inspiration. art shot of second photo, the compliment of the original in a thought provoking or committed way. the suit photos were then posted. arts interrupted each one of these combination photos was tagged with the architecture profile and had a personalized caption asking. 怎么说?
this campaign has generated some very impressive numbers, sixty five percent of the architectures responded, either on instagram or through email. twenty percent have hired arctic collaborate projects. and one really happy photographer.