as a retailer, we've often made discount coupons, and it normally looks like this. not really pretty is it? but at kindle way as a tour retailer, they're decided to put a little bit more fun in it. and what's better than a wrapping paper when you give a toy introducing the roping paper coupon, the first coupon designed to play with the roping paper, has the same dimensions as a regular one. and we've played away from the cutting area. we've created an entire scene with more than two hundred characters that children have to explore to find the hidden discount, our logo, the lightning. and because we want children to spend a lot of time looking for it, we've made the search quite hard. it might be around here. 嗯，no, no, it's not there, not there either. oh, that is. so i am disrupting paper was implemented in all our shots. this new way of designing a coupon led to an increase of seventeen percent of sales during the running period and increase a fifteen percent of people who catch their discounts in compared to regular coupons. more than fourteen thousand lines were discovered, and equally, as many children got a new toy. so next time you pass by one of our shop by a present, you'll be rewarded because with king's away. the gift is not only on the inside.
