since one thousand nine hundred and eighty seven, final fantasy has become an iconic, beloved franchise with millions of fans world wide for the release of final fantasy, fourteen online, second expansion track storm line. but marketing had to vote in bank latch users and attract other m m o r p g players by bringing the franchise to the forefront of the m m ocean and square, and x delivered, ultimately growing the global user base to over ten million players. as fate would have it the week before the games release coincided with world blood donor day, this aligned perfectly with their search for a film traffic partner. and so the storm love drive was born partnering with the american red cross in the southern california region during the month of june and july final fantasy fourteen online achieved unprecedented results. it was the first time in american red cross history. they would host the public life alongside of video game company, and together they wrapped it free with a custom branded mobile. the partnership aimed to encourage eligible donors to save a life, as well as raise awareness of storm love and at each way alone, they managed to receive an upload to say, two hundred ninety four lives, as well as one hundred eighty four donors sign up to amplify the blood drive on social media at a three fans tweeted pictures of themselves with the customer, activists and branded advantages using hashtag, stone blood drive. entering them to win free copies of the game, the american red cross provided their own support on social media, responding to every single person on twitter who used the hashtag and encouraging about twenty five percent of the total storm blood drive engagement. and to make sure everyone was included, even those who didn't pass the screening to donate blood. anyone who came out and showed support was they also launched, stormed, live dark on a live landing page to highlight all the data collected over the course of the tour. things like blood type distribution points donated and live saved were counted in real time. it also draw fans to download a free trial of the game. but eight, three was just the beginning. there were several more stops on the blood drive towards leading up the launch day, including thirteen college campuses across south california. this culminated in the donation of over four hundred pints of blood enough to save over twelve hundred times overall, the storm blood drive was a massive success with thousands of social engagement. the campaign was not only able to excite the existing founders and ignite the interested new fans, but also do some good, invigorating the franchise in a way that sets the stage for the future success of final fantasy online.
