在欧洲公园日之际,该机构为自然保护组织WWF创造了一个公关噱头。我们的目标是鼓励人们扪心自问,如果大自然没有时间陪伴我们,会是什么样子,就像我们通常没有时间与大自然相处一样。
5月24日上午,克罗地亚首都萨格勒布最大的公园——马克西米尔公园——欧洲公园日被标记为关闭,似乎人们无法进入。许多每天早上来马克西米尔消遣或只是想散步的人,都被吓到了。但是很快,世界自然基金会发布了一份公开发布的信息:今天大自然没有时间陪你。
民调显示,当被问及为什么不回收时,人们通常会说他们没有时间。没有时间作为不关心自然的借口是不可接受的。通过象征性地关闭马克西米尔公园,世界自然基金会想展示,如果大自然没有时间让我们进行改变,它会是什么样子。
克罗地亚媒体很容易就听到了这个消息。
由Bruketa&Zinic,克罗地亚为世界自然基金会创作的环境广告,类别为:公共利益,非政府组织。
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西娅意识到地球就不理了你。