Humanaut为客户有机谷(Organic Valley)发起了一场综合营销活动,该公司是一家由2000多户家庭农民组成的全有机合作社,生产牛奶、鸡蛋、奶酪和黄油。这项活动的目的是在食品和饮料行业日益泛滥的绿色洗涤和令人困惑的健康声明的情况下,建立品牌的知名度。这项新的活动揭示了竞争对手是如何利用阳光明媚的营销形象和模糊的行话来掩盖不太理想的耕作方式的。这些广告将工业农业实践与有机谷食品的生产方式形成鲜明对比,这些食品是在小型家庭农场上进行的,不使用有毒化学物质、激素、转基因生物或抗生素。
美国Humanaut为有机谷制作的电影广告,类别包括:食品、非酒精饮料。
some good companies put smiling cows and green pastors on their packaging, even if they are actually kept in confined, not cool. but that organic valley, we put smiling cousin our fields really and approve it. we could these finish trackers on our cows so you can actually count the substantive in our green passes. turns out they take more steps, and most people looking good ladies, letting cows, b cows, cows crazy, but it's working. 我给你管理。