in china, kids forced her too often seen its dangerous and a distractions and study many parents fear injuries and people to exercise, rather than a fun way to convince this view passes on to kids. you limited their enjoyment of competition to celebrate children's day. nike, you wanted to turn this view on it have for claiming the fourth and competition are fun and exciting and encouraging kids play hard. we decided to turn the knocks and dump side of planes falling into a must have started symbolic, using four unique animations. we told the environment story, encouraging kids to play hard and not the first the animations were brought into the real world at comic strip responsible mike banded badges of water in a media. first, the animation was first he on the top messenger at the cat q q. i am hit the lock, custom motions with their avatar on the platform and use the photo photo to display their very own battle on with their social method. we then put the play heart method into the city with strategically placed egg whistle influences in high traffic shopping areas. park, and ninety retailed stories represented by him, and their parents also lines the finish line for the children, state run of them. kids could unlock tweets and win their very own nights egg containing the play hard comic strips. and then it is kids embrace to play hard message. and this was felt in the strong campaigner goal he hit by many sites had one million patriots. videos will see in fourteen million time and motion at the cars were used twenty eight million times banded play hard builders used and shared one mill on time. and the twitter generated one point seven million in traffic for the seven days.