2017年1月30日晚上10:30，政府以欧盟报告的监狱条件恶劣为借口，通过了一项紧急法令，帮助腐败政客逃脱法律制裁，这一决定引发了罗马尼亚最大的后共产主义抗议。
Primus是一个建筑材料的小品牌，专注于负责任的诚实的勤杂工，希望对反对不诚实决定的抗议活动表示支持。
该品牌公开承诺要解决问题的核心问题：如果政府在适当的时候废除该法令，Primus将捐赠翻新材料用于修复罗马尼亚监狱。政府推迟决定的每一天，这个品牌都会帮助改造更少的监狱。因此，现在有18所监狱用Primus粘合剂、水泥浆和混凝土找平层进行了翻修。
罗马尼亚Rusu+Bortun为Primus制作的综合广告，类别包括：房屋、花园。
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