our business is continuing to change at an increasingly rapid pace and equipment, and mcdonalds remains the building blocks of our success in order to enable our vision of doubling our business and a decade. we must continue to evolve our equipment to reduce complexity and restaurants, because effective increased gas counts and improve a quiet time to me, this challenge at the next three years. we're focusing on three areas, enabling operation excellence through restaurant simplification, leveraging technology and improving equipment reliability, supply chain optimization through right sizing equipment packages and strengthening our supplier portfolio to improve our restaurant margins and market operating income and innovation that improves our restaurant capability to meet changing menu items and provide gold standard quality. all growth is built on solid foundations. so to achieve our vision and grow mcdonald's competitive advantage, we must look after our systems are understand operations. excellence will be enabled by focusing on the following key areas. the first is fair parts having the right parts in the right place at the right time is critical to improve first time fixes when equipment is being service and to maximize equipment up time, it also reduces the cost of spare parts by uncovering and eliminating the layers of inefficiency that add costs rather than value. another key area is online preventive maintenance. today, our restaurant require over seventeen hours to complete tasks, so we're partner with our suppliers to reduce the non value added tasks, extending the life of the equipment and improving equipment of time to become a twenty first century company. we are leveraging technology, which will meet our restaurant managers, need to have critical information at their fingertips in twenty fourteen. all new equipment will be assigned a quick response code. this code will be accessible via smart device, providing easy access to important digital documents. twenty four hours a q arcos will help reduce operational complexity, maximized equipment up time and provide an accessible training resource for all staff. the mcdonald's kitchen equipment trouble shooting guide gives immediate access to the top ten pieces of equipment, providing easy guidance on how to fix equipment in less than five minutes, eliminating the need for unnecessary service. our total quality sharing strategy is to proactively drive improvement in reliability from design through end of life to increase equipment. service integration is improved with a one stop shop for equipment service calls, improving transparency of information equipment, up time and reducing costs. i restaurant will enable restaurant equipment to communicate with the restaurant technology platform to manage exception alerts, notifications and service calls at each restaurant. optimizing our supply chain will help increase market penetration, as well as ensure our growth is sustainable across the system, right side capacity. the equipment packages will give us the ability to penetrate new markets, flexibility of equipment packages based on correct restaurant needs will allow us to lower the cost of going into business. our go to market strategy enables us to think differently about our business and adapted conditions, which will enable sustainable growth. we identified some quick wins, but a border approaches required if we are to reach our vision of doubling our business in a decade. this includes defining and implementing a sourcing strategy to improve supplier performance and manufacturing strategy, completing our strategy for autumn equipment, cost, reliability and performance is our move to greater eye. restaurant will have additional applications to reduce equipment downtime, manager service called and support, equip and trouble shooting equipment. innovation will future enable our restaurant capacity even further to meet new menu varieties, with a focus on modularity, reliability and services ability by designed as rising energy costs, continue to road our margins, improving sustainability of our restaurants. place the critical role to address this. we're making a number setting efficiency standards for new and replace equipment using led lighting as an affordable, efficient and easy to install alternative and working with suppliers to make hfc free refrigeration available. being a good neighbor is one of our brand directive. these measures support our brand trust by improving energy efficiency while significantly reducing maintenance costs. plus, thanks to our work on that their restaurant, we are continuing to discover cost effective improvement and efficiencies that reduce our impact on environment. these exciting initiatives will be rolled over the coming years. equipment effectiveness is our competitive advantage, helping us to rise to new highs through holistic, innovative solutions, leading with the best in classic players and partner with the world.
