社交媒体平台上的过滤泡沫和回声室的存在，给那些希望在政治忠诚和文化分歧中获得广泛受众的品牌和人士带来了各种各样的挑战。网络的本质是强化我们已经知道和喜欢的东西。算法的设计是为了向我们展示符合我们自己偏好的内容，而人们在网上的历史行为往往会阻止他们从相反的观点和观点看到或访问材料。这将为每个人带来个性化的互联网体验，而这些体验很少会让人意外。
罗马尼亚电信希望扭转这种趋势。作为一个建立在分享内容基础上的品牌，它与Leo Burnett Bu加勒斯特合作，设计了一个吸引眼球的噱头，让年轻人看到了远离他们平常倾向的社区和观点。该品牌推出了Vloggers的交换服务。
Vloggers的交换是建立在对Youtube上不同Vlog频道的数据进行深入分析的基础上的。LB/布加勒斯特确定了观众根本不重叠的Vlog频道。这些年轻观众群体几乎没有共同点，他们的观看习惯导致他们居住在非常僵硬的滤镜泡里。有一天，罗马尼亚电信公司发起了一个“交换”这些视频录像机与他们的极地相反的视频录像机，帮助每个特定的观众介绍一个视角和视频录像机远离他们的正常舒适区。这一噱头引起了罗马尼亚的广泛兴趣，并帮助Vlog频道扩大了他们的吸引力，他们通常不会接触到观众。
这项工作是为了配合罗马尼亚电信提供的无限量视频而推出的，它提供了一个极好的例子，说明品牌如何帮助人们建立更广泛的受众，尽管算法会限制他们的影响力和吸引力。通过帮助千禧一代拓宽他们的收视饮食，罗马尼亚电信正在培养一批年轻观众，他们不受滤镜泡或回声室的限制。正如罗马尼亚电信多年来一直倡导的那样，“生活就是为了分享。”
罗马尼亚利奥·伯内特为罗马尼亚电信公司创作的数字广告，类别包括：电子、技术。
internet algorithms limit sharing. they show us only the views and opinions. we already agreed with this is called a filter bubble or echo chamber. the effect is polarization and intolerance. this is especially true for millennial whose opinions are formed by social media as a brand that believes in sharing. we could help audience to see each others perspectives, and we created the blog is swarm from malaysia's video is the most engaging former content. so we identified bloggers with audiences that have the least in common in terms of consumed content, likes, interest and opinions. then for one day we challenge. a world witness champion with a plus size model, romania's number one blogger with a country block is a different belief. the reactions demonstrates is how our campaign helped transform the way through hundreds of the most influential bloggers joined the movement. she lives in the windows 等blogger swap reached beyond the blogger's。
dear blogger, in fact, in the editor of the public existence of the major tv sessions and the we reached over eighty five percent of the millennial in romania. this, what videos made it to the top three on youtube, strengthening multiple times, while aiming for one million, we reach nine and a half million views. the media spending was, but most importantly, over half a million of the audience started following the bloggers of opposing views.
