VolkswagenAdvertisingAnalysisChinaPreparedbyDDBBeijingFebruary2,2003*ContentCompetitiveBrandOverviewVolkswagenBrandOverviewVolkswagenBrand:Perception&ChallengesVolkswagenBrand:StrategicGoals,Solutions&TacticalMeasures*CompetitiveBrandOverviewWelookatthefollowingbrandsintermsoftheirbrandmessageaswell