OgilvyOneandADP,Inc.Inthebeginning...FiscalYear1995FY’95:TheLeadershipCampaignHighlightsInFY’95,ADPlaunchedthe“Leadership”campaignwiththeobjectiveofincreasingawarenessoftheADPbrandnameamongpayrollserviceprospectsandtoraiseconsiderationwhentheywerethinkingaboutselectingaparticularservice,suchaspayrol